Research : Fonts

In today’s technologically advancing era, people are aware of typography, design and how the world looks around them.

There are an overwhelming amount of fonts at our fingertips, but first let’s talk about the main categories of fonts out there.
Serif: Serif is the slight projection at the end of a stroke that’s most commonly seen at the bottom of letters. If you look closely, some fonts will have “little feet” on them. This is what characterizes it as being a Serif font. This allows the eye to flow through sentences with ease.
Sans Serif: Fonts that are Sans have no “feet,” or serif.

An example of these can be seen below;




Typography can be quite influential on the audience of both online and written media , and can have a positive effect when done correctly. The first thing that typography does is draw people in and express a general feeling about the content that a user is about to read.
Serif fonts are easier to read in printed form as it makes the individual letter more distinctive and easier for our brain to recognize easily.
However, sans Serif fonts are better for websites and online use. It is also better for children who are learning learning to read as the simplicity of the letter shapes make them easily recognizable.

In the words of Jessica Hische, a well-known and respected letterer, illustrator and blogger:“Typefaces definitely have personalities…I usually want something even-tempered and laid back but not lacking in personality."

This is the same ideology I want to implement in my magazine. As it is a generally youth targeted magazine, I want to have a laid back but professional look.