The publishing industry calls these things "blow-in" cards, and they've been around for years as a way to attract new subscribers.A loose insert card will sell the features of a subscription (but not the main benefits).
Here are some typical features:- Is the magazine cheaper than newsstand prices?
- Is there a free booklet, report or other free gift?
- Are copies delivered to your door at no extra charge?
- Will the subscriber never miss an issue?
- Has the price has been massaged down to ‘just 42 pence a week’?
- Can the subscriber pay later?
Things to consider :
- What will your publication DO for the reader? Make a list.
- Why does he or she need a full year’s subscription? Why won’t a single issue be enough?
- What benefit will the reader miss out on if he / she doesn’t subscribe? How will it affect his life?
- What benefit will the reader receive if he / she subscribes now, rather than later?
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