There some basic concepts you need to understand to become a media literate and they are listed below:
Audience: The people towards whom the media product is targeted.
Genre: I could also be a mixture of two known as hybrid genre.
Ideology: The main motive or object behind.
Institution: The production company for a movie when its made.
Narrative: The writing, script
Production: Who is funding it? Where does the finance come from?
Representation: What the it represents for example, what’s it’s ethical background, what culture it represents.
Media is all about communication and communication has three forms;
Visual: basic entertainment-cinema
Textual: print media-lithographic-handwritten-posters-newspapers etc
Audio: broadcast-widely accessible, such as radio,television,internet. This leads to revolution and social networking and industry formation
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