Language is basically made up of codes which are established through rules and regulations (rules govern the meaning and usage of the code).Media message is is encoded and decoded by audience!
Encoding: is about formulating message which creates meaning and conveys it;it is the source that performs conversion of information into text.
Decoding: It’s the reverse project that breaks the meaning and converts the text into information that is understandable;decoding is a source through which we analyse meaning.
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