Understanding Media Language

Language is basically made up of codes which are established through rules and regulations (rules govern the meaning and usage of the code).Media message is is encoded and decoded by audience!

Encoding: is about formulating message which creates meaning and conveys it;it is the source that performs conversion of information into text.

Decoding: It’s the reverse project that breaks the meaning and converts the text into information that is understandable;decoding is a source through which we analyse meaning.

Media Concepts

There some basic concepts you need to understand to become a media literate and they are listed below:


Audience: The people towards whom the media product is targeted.

Genre: I could also be a mixture of two known as hybrid genre.

Ideology: The main motive or object behind.

Institution: The production company for a movie when its made.

Narrative: The writing, script

Production: Who is funding it? Where does the finance come from?

Representation: What the it represents for example, what’s it’s ethical background, what culture it represents.

Media is all about communication and communication has three forms;

Visual: basic entertainment-cinema

Textual: print media-lithographic-handwritten-posters-newspapers etc

Audio: broadcast-widely accessible, such as radio,television,internet. This leads to revolution and social networking and industry formation

Foundation Portfolio Brief

        Magazine Task (Print)

Main Task:  

 The front page, contents and double page spread of a new magazine. All images and text used in the main task should be original and produced by the candidate.

Introduction

My name is Abiya Shah and I am 17 years old. 
I am passionate about reading, music and photography.
The reason I chose Media as an A Level subject is because, although I have a lot of exposure to media on a daily basis in the form of internet, television and my phone; I want to be the person on the other end. 
I think of myself as a creative person full of ideas and Media Studies will help me express myself and help me discover my own capabilities.

I plan to be a part of an Advertising firm in the future and along with my other A Level subjects i.e: Business, Sociology and Psychology, I think Media will help me get a little bit of insight on how to make my own material. I love music and films, and I would like to one day maybe produce a film or make advertisements. 
 Media Studies also gives me a platform to learn about photography, camera angles, shots, their names and programs to use to make the content even more aesthetically than it already may be.

I am looking forward to the coming 2 years where I will be able to let my creativity flow !