Planning: Flatplan

Flatplan is a vital part in any publication production. It gives you control over the publication production process and is very important for an art director to have insight into how various stories are laid out and how will they be arranged in the publication. 

Flatplan is nothing more than a diagram of thumbnail pages in which each story is represented by the number of pages (thumbs) it consists. Ad pages are included also and it is advisable to color them differently from the editorial part of the magazine so that they can be recognizable as such.

Flatplan is also important for a production manager. Magazines with large number of pages can print for a few days. This is vital information for production manager and designers because they will know which pages should be done first. Printing sheets can be made of 16 or 32 pages so it is advisable to mark the ends and beginnings of each sheet on your flatplan.

FLATPLAN FOR MEH: 

Mood Board

Planning : Sketches

Here are some Rough Drafts for the Magazine Layout I have in mind

Final Magazine Logo

  I have decided to go with a simpler logo and use minimalism rather than make it incoherent once it is on the magazine itself.

I used the font Bright Young Things as the Logo font.
Still not sure of the exact color theme but I would prefer if it were along the lines of Black, White and/or Red.

An example of how it would look is as follows;