Research : Target Audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed.

A geographic target market can be consumers in a city, state, or country.
A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education level.
A psychographic target market would be a market that has similar attitudes, values, or lifestyle.
The behavioral target market focuses on occasions and degree of loyalty.
Product-related segmentation describes a target approach for customers who already own a specific product.

Determining a target market approach to sales has many benefits. It can create a more specific marketing campaign, increase sales, and decrease the number of competitors in the market.

Demographic Segmentation:
Demographic segmentation means identifying markets based on several shared traits, including age, race, gender, marital status, income, education and occupation.
Thus, the phrase "a demographic" refers to a market segment with common traits.


Psychographic segmentation:
Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles. Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment's needs and wants.

Research : Primary Research Methods

In order to find out my target audience and what they would be interested in to find in a magazine and actually want to buy it; I need to conduct some primary research.

Primary Research: Primary research is new research, carried out to answer specific issues or questions. 
It can involve questionnaires, surveys or interviews with individuals or small groups. 

Questionnaire: a set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study.

Survey: a general view, examination, or description of someone or something.

Interview: Interviewing involves asking questions and getting answers from participants in a study.  Interviewing has a variety of forms including: individual, face-to-face interviews and face-to-face group interviewing.  The asking and answering of questions can be mediated by the telephone or other electronic devices (e.g. computers). 
Interviews can be structured, semi-structure or unstructured. 


I plan on conducting a survey and a semi-structured and unstructured interview to get a general idea what people like.

Research : Main Magazine Genre

Why Music?

I chose the genre of music because I believe that aside from it being an interest to everyone worldwide, Pakistan does not have any exclusive music magazines.

There are alot of small pakistani bands that are not recognized and even tho they have great potential and amazing music, they tend to disband. 

By making a music centered magazine I want to give people , especially the target audience awareness of these bands, upcoming gigs and concerts and so on.

The band for my main story will either be a Rock or an Indie Band. 

I shall carry out a survey to determine what sub-genre to go with in accordance of what my target audience would prefer.

Research : Music Magazines in Pakistan

As I mentioned earlier, there is a lack of music magazines in Pakistan.

Even the ones exiting only focus on traditional music and the up and coming bands that take up western genres usually go unnoticed. 

One of Pakistan's music magazines was Bandbaja, an online music magazine.

Formed in 2003 by several college students, it was headed by Pakistani artist and graphic designer, Safwat Saleem. As of 2006 the website was offline.

They only featured Classical Ghazal, Sufi Folk, Qawwali, Pop (Filmi) and Rock (Sufi rock) in their magazine.

I want my magazine to feature the new bands in Pakistan and spread awareness about upcoming shows and gigs.

Research: Camera shots and angles

High Angle: This angle looks down on someone, it makes the person or object small and insignificant

Low Angle: This angle looks up on something or someone making it look bigger than it really is.

Slanted Angle: A slanted angle shows an object or someone from an unnatural point of view.

Eye Level: An eye level angle shows the object of the picture looking directly at you, this shows that he or she has the same amount of power as you. 

Aerial Shot: A view from above.It shows everything t hat is happening from a birds eye view. It shows the audience everything that is happening at once.

Close-up Shot: Close up shots are used to show an object or the features of a person such as their eyes, in great detail.

Long Shot: Takes a picture from a distance, it shows a whole setting.

Medium Shot: A medium shot is usually from the targets head down to his or her torso. This to show the targets body as well as there face. This type of shot is often used in magazines.

Wide Shot:This shot is commonly used to show a target and a large setting behind them. The main point of this shot is to try to see the setting more than the target. Moreover it is also used to see large distances.

Point of view: This shows the view point of the subject.

Research : Magazine Size

There is no standard size for a magazine…different magazines have different approaches to the size.

SAMPLING OF MAGAZINE SIZES:

Readers Digest  is approximately 14 cm × 21 cm (5 1⁄2 by 8 1⁄4 inches) 

People Magazine, Entertainment Weekly, Money Magazine ,Fortune Magazine are 7 7⁄8” x 10 7⁄16” Final Trim Size

But magazines such as Rolling Stone Magazine, Magazines published by Condé Nast:, WIRED, GQ, Traveler, Bon Appétit, Vogue are a standard 8” x 10 7⁄8” Final Trim Size.

Moreover, there is a term called Bleeding which means extending the background beyond the edge lines so when they are printed and trimmed, then the background wouldn’t be compromised.